Word-of-mouth is the oldest form of advertising, and it’s still instrumental to getting your message out there in today’s technological, fast-paced world. When generating referrals, your customers become your sales force! 18 WAYS TO INCREASE REFERRALS FOR YOUR BUSINESS HOW TO IGNITE WORD OF MOUTH MARKETING INTO YOUR SMALL BUSINESS "Do what you do so well, that people can't resist telling others about you." In 2010, Vail launched EpicMix which used RFID technology embedded into season passes and lift tickets to allow riders to learn where they rode, when they rode, and how far they traveled, which motivated and challenged riders to push themselves while sharing their stories and achievements with their friends and family. Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. To achieve the latter, the non-profit organization created a compelling event for Miles Scott, a 5-year-old cancer survivor in remission, who wished he could be the superhero, Batkid, for one day. One of the worst things you can do in a word-of-mouth campaign is make it difficult for consumers to leave reviews, recommendations and communicate with one another about your brand. Getting the right message out to influencers is a new way of marketing that, if done effectively, can lead to explosive growth for businesses. At one time, this type of word-of-mouth review was simple and straight-forward. On November 15, 2013, Make-A-Wish created one of the largest and most elaborate staged event ever, which included participation from President Barack Obama and other government officials and law enforcement. Word of mouth is even more important for small businesses because 85 percent of their customers discover them that way. Get heaping discounts to books you love delivered straight to your inbox. Whether this was a good or bad move for the coffee giant, it generated massive media coverage and got the public talking. The campaign was a massive success, reaching 46 percent of the brand’s target audience. By Ashley Laabs. These are a few ways to build word-of-mouth referrals for your business. Copyright © 2020 Entrepreneur Media, Inc. All rights reserved. The difference is, how do you get people to care when you’re not giving them the message face-to-face? No matter how advanced we become in technology, it’s important for brands to understand that they’re still connecting with humans. After going live in December 2010, 100,000 guests -- or 15 percent -- of total eligible guests, activated accounts on EpicMix and generated more than 35 million social impressions. People never stop talking about Red Bull because the energy drink company literally never stops hosting festive events that get people involved. Related: 3 Ways to Boost Word of Mouth and Referrals for Your Business. Friday, October 2nd, 2020. Consider how the thoughtful word-of-mouth campaigns below connected with consumers on a human level and, in turn, generated massive awareness and profits to their brands. For just $5 per month, get access to premium content, webinars, an ad-free experience, and more! Then, technology entered the picture, the way we interact with one another changed drastically and it became easy to discount the human aspect of marketing and business. Following are 12 things you can do to help develop word-of-mouth referrals for your business. To boost word-of-mouth marketing at your school, understand who your stakeholders are, where they may be talking, and who’s listening to them. All Rights Reserved. How to Increase Word-of-Mouth Marketing. Furthermore, its TV ads weren’t building the kind of brand awareness Reckitt Benckiser needed, not to mention the ads were extremely pricey. 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