After seeing the low price on Amazon compared to the nearby retail stores, it seemed like a no brainer to order. I don't have AC forming cream so I can't compare. I've been using American Crew Forming Creme for about 3 years now. American Crew Forming Cream - 90ml. At the same time, it adds body and fullness. American Crew is a leader in, Men's Grooming for HAIR, BODY, SHAVE, STYLE, COLOGNE, and SKINCARE categories. Key Benefits: What It Does: Helps hair look thicker. This forming cream is easy to use for styling all hair types, you just need to work a small amount of it evenly through damp or dry hair and style as desired. As the global leader in men's grooming and the "Official Supplier to Men", American Crew's ongoing commitment to elevate men's style and enhance their personal image by providing education and marketing to share the brands' vision. Using American Crew foaming cream with curly hair is something that you can do in a few key ways to make it a lot easier to use. Part of the series: The Best in Beauty. American Crew Forming Cream shampoos out easily without residue, a humectant that provides movable hold, conditions and moisturizes hair, with a holding agent that encourages firmness, body, and fullness to the hair, softens and swells the hair shaft making hair appear thicker. Take your look to the next level with our collection of … Grooming Tips | American Crew is more than just products, it’s a leader in men’s grooming designed specifically for men and the stylist they trust. The formula does not leave any residues so you won’t have to worry about dandruff. American Crew Forming Cream American Forming Cream features with Water Based, Glycerin, PVP Copolymer, Lanolin Wax, and Sucrose in order to make your hair look medium hold with medium shine. This cream acts as a forming agent to make it easier to create the different hairstyles you want. 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